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8/9/2006
Cinny Little Joins Digital Influence Group as Executive Vice President
Waltham, MA, August 9, 2006 – Digital Influence Group,
Inc., a global digital constituency management agency, announced
today that Cinny Little has joined the firm as executive vice president. In
this new position Little will lead the rapidly growing business
with responsibility for overall strategic direction, product development,
creative strategy and execution and client service.
“Since launching Digital Influence Group less than two years
ago, we have discovered there is tremendous market demand for an
agency that can serve as a trusted guide to organizations creating
online marketing programs to engage and influence targeted constituencies,” said
Marijean Lauzier, president and CEO of Digital Influence Group. “Cinny
will be instrumental in helping Digital Influence Group take advantage
of the burgeoning opportunity.”
“I am very excited about joining Digital Influence Group,” said
Cinny Little. “In a very short time the agency has
created a compelling social web marketing services offering, attracted
world-class clients and brought together a highly talented and
creative group of people. I look forward to working with
the team and taking full advantage of the significant growth opportunity.”
Before joining Digital Influence Group, Little was senior vice
president at Pearson School Technology (part of Pearson plc) where
she led product and program management for an Internet-based platform
supporting K-12 administrators, teachers and students. From
1998-2001, Little served as president of the Boston office of AGENCY.COM,
a global full-service Internet technology consultancy. Prior
to that she was vice president and Content Director at Digitas,
a full-service direct marketing agency, and was responsible for
account management and content strategy consulting for several
global brands.
From 1992 to 1996, as director of new media at Harvard Business
School Publishing, Little created an interactive CD-ROM multimedia
application for corporate management training and development.
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Digital Influence Group, Inc.
404 Wyman Street, Suite 375,
Waltham, MA 02451.
Media Contact: Jackie Lustig
W2 Group, Inc.
781-487-4664
jlustig@w2groupinc.com
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